E-Commerce Software Testing Market Set For Growth
It’s not surprising that the e-commerce software testing market ‘is set to fly high’ as buyer purchasing habits have been accelerated towards online purchases due to the pandemic. And even as the pandemic morphs into an endemic, we are still left with our habits developed during the pandemic which means more delivery and more online purchases. If the pandemic had lasted only a few months, we’d simply go back to what we used to do, but who will go back to spending hours in the store shopping for food or going to the store when you’ve gotten used to searching online? It’s similar to back in the old days when we realized that could use the telephone and just call. Remember that? “Let your fingers do the walking”. Now, it’s “Let your browser do the shopping”.
So if E-commerce will continue to grow, of course, that means more E-commerce testing will be needed. Although Amazon has amassed market share of online purchases, there are still hundreds of small and medium brands that have enough brand loyalty to justify continuing their investment in their own platforms. If you’re one of them, what kinds of things should you pay attention to when it comes to testing and thereby ensuring that your potential buyers continue to build loyalty towards your brand, and don’t abandon while optimizing their buying experience?
- Usability and User Experience – As you might expect this is always a priority, making purchases easy with minimal resistance, offering the right suggestions without being creepy, while maintaining a secure feeling for your users. While you may not have time or funds for full-blown usability or UX testing, there are many 80/20 heuristic tests that you can utilize that will get you mostly there.
- Third-Party Integrations – If you’re like most, you probably don’t build everything from scratch but use a combination of other libraries and modules to complement what you do yourselves. Testing all these integrations backward, forwards, and crossways while ensuring data integrity and privacy is a must.
- Payment mechanisms – Testing payment methods may seem like a no-brainer, but you’d be surprised by all the different variations and user scenarios that require verification on different devices.
- Feedback measurement – Not only do you want your visitors/users/customers to buy your products, but you also want them to come back. And how do you do that? By understanding them, and collecting information about them, developing their profiles and personas while ensuring their privacy. Developing and testing all the user scenarios and back end to analyze this information while ensuring data privacy and security is critical if you don’t want to end up in the news.
- Platform coverage – Despite the efforts to make all platforms compatible via different software mechanisms, it just isn’t magic. You still need to test your most common platforms with real devices and augment those efforts with simulated devices and device farms. And not only do you need simple ‘coverage’, you need to ensure a smooth experience for your users across platforms. If they start a transaction or interaction on one platform, that needs to be ensured to be consistent when they access the same information on another platform. Sometimes not an easy task, considering all the pieces involved.
Hence, this is why the “E-Commerce testing market is set to fly high”. Fortunately, XBOSoft is a key player in the market.
Read the full article here: https://www.openpr.com/news/2468736/e-commerce-testing-service-market-is-set-to-fly-high-in-years
